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Why You Should Start a Blog



I’m going to get straight to the point: blogging is so much more than a lifestyle and a culture. It’s a great way to bring traffic to your website and get clients.



Here are some tips to get started on your very own blog, or grow one you already have.


Know your Audience


My number one rule when publishing a blog is make sure you know who you’re talking to. On top of that, make sure it’s the audience that you should be targeting. Last year I started a blog for fun. I wasn’t looking for an income, I was simply trying to grow a following on social media. I had a few subscribers to my blog but not as much as I would have liked. Now that I think back to the posts I wrote, they weren’t tailored to any specific type of people. They were very generic and didn’t really speak to anyone. When you’re thinking of launching a blog site, think of the people you want to reach. How old are they? What are their likes? Dislikes? Figure out who you’re trying to talk to and make sure your content is tailored to them. If your content is to generic, you won’t really be speaking to anyone and very few people will give you the time of day. But if people who come across your blog benefit specifically from your blog posts, they will keep coming back.


Be consistent.


There are two ways you need to be consistent. The first is how and what you write and the second is when you post. First, let’s talk about how and what you write. You have to make sure your writing style is consistent with each and every post. All brands should have a specific tone of voice and way of speaking. Think of your brand as a person, what would he or she say? How would they say it? As a blogger, your brand should be consistent with your personality. More than ever, people have a desire to connect with brands. If your brand has a personality that your readers can relate to, they are more likely to feel connected and return to your site.


What you write is also important. When you first publish a blog site, you need to have a reason why. Let’s say your business is selling personal art pieces, if you’re starting a blog, you should write about art. If someone stumbles across your blog and the posts range from famous art movements to your favourite meal, your readers are going to be confused. You will also be failing to speak to your specific target audience.


Now let’s talk about when you post. My blog schedule requires me to post every Saturday. That way, people have their lazy Saturdays and Sundays to read through my post. I recommend posting to your blog once a week and on the same day every time. That way, once people know when you’re posting, they’ll remember when to come back to your blog.


Advertise!


It isn’t enough to just write a post and wait to see who happens to stumble across it. You need to let people know that it’s there. There are a few ways I recommend for marketing your blog.


The first way is to use Pinterest. This platform is a great tool for bloggers since it allows you to post images that link to your website. For every post that you write, you should create 3 to 5 branded pins that link to that blog post. What’s interesting about this method is that every time someone pins one of your pins to their board, you have an every greater chance of someone finding your blog. The best part about this advertising method is that it doesn’t cost you a cent. It’s free to create pins and it’s free for people to click them and land on your website.


Once you have traffic coming to your website, work on getting subscribers so that you can send them email campaigns. The way I get people to subscribe is by letting them know that my blog posts will go directly into their inbox instead of them having to find the link in my bio every time. As a graphic designer, I will occasionally create freebies for my subscribers. Once you have subscribers, sending an email version of your blog is a great way to get them to visit your website again.


Another platform you should be advertising on is Instagram is a very visual platform, so this is especially helpful for you if your business has a visual aspect to it. Make sure your posts follow a consistent aesthetic that is also consistent with your brand. When people visit your instagram account they want to see that you are professional and the best way to show this is to make your posts match each other and your brand. Don't forget to use hastags since this is the way that new people will find your account and essentially your blog page. Make sure the hastags are both relevant and trending. There are ways to find out what the trending hashtags are. Email me to get a list of successful hashtags tailored to your business.


Include a Call to Action


Call to actions are an essential part of a blog, especially if you’re offering products or a service. Having a blog without a call to action will leave your readers asking “so what?”. If you’ve written your blog properly, your readers will be willing and excited to do something with the information they have. If you don’t have a call to action, you will have missed an opportunity to drive a sale or get them to ask about your services. Call to actions can be as simple as “interested in trying one of my products? Subscribe to my blog to get 10% off.” For me, it’s: "interested in more information on how to grow your business? Schedule a free consultation". This drives my potential client to get into contact with me and I can eventually sell them on hiring me. Having a call to action is what brings purpose to your blog posts, without them, you might as well write a novel or short story instead.


So there you have it, 4 tips to start a killer blog. To recap, when your starting a blog, make sure you’re speaking directly to your audience, you’re consistent with how, what and when you post, you’re advertising your blog, and don’t forget your call to action. If you want to learn more, feel free to reach out, I would love to help you get your blog started!


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JO Creative is a digital agency based in Toronto, ON. We're passionate about helping young, emerging business in Toronto establish their brand and get it in front of the right people. Because, let's be honest, it's not about how many followers you have. It's about building an online tribe who are actually interested in what you have to offer and who you are as a person. 

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