Brooks needed a way to attract young runners who are switching from  other athletic brands.


People define themselves by their social media and use it as a way of expressing their emotion, but don’t always show the toxic side of emotion that they can expel through running.


Brooks Bitmoji is an app that allows your running patterns to affect your social media.


"Your Social Media is less toxic when you run"


On the app, users can input their running goals and track their performance. The app is linked to your Snapchat. 

When you keep up with your running routine, your Bitmoji looks as pleasant as ever. If you fall behind, your Bitmoji’s mood begins to drop. When others see your moody Bitmoji they will most likely want to steer clear of the toxic energy it’s giving off. 

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JO Creative is a digital agency based in Toronto, ON. We're passionate about helping young, emerging business in Toronto establish their brand and get it in front of the right people. Because, let's be honest, it's not about how many followers you have. It's about building an online tribe who are actually interested in what you have to offer and who you are as a person. 

Have a project you would like to work on together? Want to know how JO Creative can help your business? Shoot us an email at or call us at (905)-981-6589.

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