Brooks needed a way to attract young runners who are switching from other athletic brands.
People define themselves by their social media and use it as a way of expressing their emotion, but don’t always show the toxic side of emotion that they can expel through running.
Brooks Bitmoji is an app that allows your running patterns to affect your social media.
"Your Social Media is less toxic when you run"
On the app, users can input their running goals and track their performance. The app is linked to your Snapchat.
When you keep up with your running routine, your Bitmoji looks as pleasant as ever. If you fall behind, your Bitmoji’s mood begins to drop. When others see your moody Bitmoji they will most likely want to steer clear of the toxic energy it’s giving off.